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Sandra Bird

Sandra is a fierce yet gentle marketing leader with over 25 years of B2C and B2B marketing and communications experience.
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Recent Posts

Introducing 2 New Ways We Can Help You

Posted by Sandra Bird on June 11, 2019

We are always striving to improve your experience as a WSRB customer. In survey after survey, you’ve told us how helpful our customer service team is, but we want to do more. And, as technology advances, we’re committed to leveraging the right tools to help you. 

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Topics: Subscriber Services

Creating Raving Customers (A Zappos Case Study)

Posted by Sandra Bird on November 27, 2018

It doesn’t happen often and when it does, I’m shocked. Giddy, even. I went from reluctant customer to raving fan after my first Zappos experience. How did this happen? Even more importantly, how can you make sure it happens to your customers? My journey may provide some lessons.

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Topics: Subscriber Services

No Sprinkler Left Behind

Posted by Sandra Bird on August 1, 2017

Sprinkler credit gives your commercial properties a huge win when it comes to premium cost. Yet getting this credit can be elusive for some buildings. We have a solution! Given the impressive track record of automatic fire sprinklers, WSRB extends credit to all eligible sprinkler systems. Having all the documentation to evaluate an automatic fire sprinkler system thoroughly is preferred, but we will evaluate systems that do not have some previously required elements, including the original “As-Built” plans.

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Topics: Automatic sprinkler systems

Wildfire-proof Your Home

Posted by Sandra Bird on July 11, 2017

With all the rain we had this past winter, wildfires are probably the last thing on your mind. But hot, dry weather is here, and it is not too late to prepare your property for wildfire potential.

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Topics: wildfire

Arson Alarm Foundation: Reducing the Loss of Life and Property from Arson

Posted by Sandra Bird on April 26, 2017

The Arson Alarm Foundation (AAF) just launched its new website. If you are not familiar with this not-for-profit, check it out. The AFF works to reduce the loss of life and property from arson in the state of Washington; it does this valuable work through public awareness, advertising and communications.

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Topics: Home Fire Protection

PropertyEDGE Shortcuts, Plus Our New Blog

Posted by Sandra Bird on March 30, 2017

We took a little hiatus, but we're back! The WSRB blog has a new look. You will find it easier to navigate to the content that is of interest to you. It still will be chock-full of valuable information delivered in a timely fashion. The blog will keep you abreast of the issues facing the property insurance industry, new technology, the latest in fire protection techniques as well as the latest enhancements and new WSRB products and services. Make sure to check in frequently.

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Topics: PropertyEDGE™